Skills Diploma in Digital Marketing & Analytics – lastbenchstudents

Skills Diploma in Digital Marketing & Analytics

A fast-paced program focused on building strong foundational skills in digital marketing and data analytics.

What You’ll Learn: Core concepts of SEO, SEM, and analytics-driven marketing
Ideal For: Beginners, working professionals, and career switchers seeking a solid entry into the digital marketing space
Outcome: Acquire the tools and knowledge to manage digital campaigns and analyze performance effectively

Key Highlights

Build strong foundational skills in digital marketing and analytics
Learn to manage data-driven campaigns and make informed marketing decisions
Fast-track program designed for career switchers and professionals

Detailed Curriculum

Fundamentals of Digital Marketing: SEO, SEM, and Email Marketing
Analytics Tools and Techniques: Google Analytics and Tableau
Campaign Management and Optimization Basics
Understanding Metrics: ROI, CTR, and Conversion Rates
Real-World Application: Creating Reports and Recommendations

Live Projects & Tools

Live Projects & Tools

Develop marketing strategies for local businesses and track results
Tools Covered: Google Ads, SEMrush, HubSpot, and Data Studio

Paid Campaigns

Paid Campaigns

Learn the step-by-step process of designing and running paid Google Ads campaigns.

Internship

Internship

Short-term internships to gain exposure to analytics-focused roles in marketing.

Career Support

Career Support

Support with crafting a portfolio of analytics reports and campaign results
Guidance for interviews in entry-level digital marketing roles

We believe in transforming learners into leaders.

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